In our experience, premiums for small businesses start at around $300 a year and go up from there. What you pay depends on your revenue, industry, how much personal data you hold, your security controls, your claims history, and the limit and excess you choose. Strong basics such as multi-factor authentication and tested backups help keep the premium down.
Reviewed by Ben Webster
Insurers price each business individually. The main things they look at are:
Security controls affect more than the price. Gaps can lead to a higher excess, lower limits, exclusions, or an insurer declining to quote. The controls most commonly asked about are:
Most of these are part of ASD's Essential Eight, which is a good checklist to work from.
Compare what the policy covers, not only the premium. Two policies with a similar price can differ a lot in sub-limits, business interruption waiting periods, and whether incident response is included. If you are still deciding whether you need it at all, see Do I need cyber insurance?.
Usually because of the business itself rather than the market alone: higher revenue, more personal records, an industry insurers see as higher risk, a past claim, or gaps in controls such as multi-factor authentication or backups. A higher limit or lower excess also costs more. Ask your broker which factors moved the price.
It can reduce the premium, but only choose an excess you could pay the day after an incident without it hurting the business. The saving is rarely worth it if the excess would be hard to fund.
Not always straight away, but it helps at renewal and can open up insurers that would otherwise decline. Controls such as multi-factor authentication, tested backups and prompt patching are commonly asked about on proposal forms, so being able to answer yes to them matters.
At least at each renewal, and whenever the business changes in a way an insurer would care about: a big jump in revenue, a new system that holds customer data, a move to taking payments online, or an acquisition. Your policy wording may also require you to tell the insurer about changes like these.
General information only, not financial or insurance advice. Talk to a licensed broker about your situation.
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